Spotify teams up with Shopify, allowing artists to sell merch on the platform

Spotify has teamed up with Shopify, an e-commerce platform that allows people to set up clothing stores online. 

This partnership will allow Spotify artists to sell merch via their artist profiles. 

Spotify claims that this integration will provide “artists with even more opportunity to grow additional revenue streams”. This addition follows the launch of its virtual event listing, tipping, and Fans First emails tools.

Back in 2016, Spotify partnered with US merchandise company Merchbar, which says that it sells over 1 million items from 35,000 artists.

Shopify merch will replace any existing Merchbar merch in the countries where the partnership is active, and artists will need to disconnect Shopify to show their Merchbar merch again.

Camille Hearst, Head of Spotify for Artists, stated: “For many fans, Spotify is the primary way they interact with an artists’ music, and we are excited to give artists a new way to capitalize on that moment.

“We want to provide artists with as many resources as possible to help turn listeners into fans, fans into superfans and, ultimately, help artists earn more.”

‘”The integration of Shopify’s powerful backend for powering commerce presents a significant step forward in our efforts to help artists maximize additional revenue streams and give them agency over their careers.”