Spotify Launches in South Korea

Spotify has just released information about their expansion into South Korea. Spotify will be available in South Korea in the first half of 2021. 

With this expansion, South Korea will now have access to Spotify’s 60 million tracks and 4 billion playlists. This is especially important due to the surge of K-Pop, specifically in Asian territories. 

South Korea is one of the fastest growing music markets in the world, and currently the sixth largest. This is vital to Spotify as they continue to grow and expand their worldwide presence.

“We are excited about our upcoming launch in South Korea, a market recognized as an epicenter for music, culture, and tech innovation,” says Alex Norström, Chief Freemium Business Officer of Spotify. “Spotify has been a partner to the Korean music industry for many years now. We are proud to have been a part of the K-pop global story, showcasing the genre on our platform and enabling its discovery all over the world, from Asia to the US, South America, Europe, and the Middle East. We’re looking forward to working with our valued local partners to uncover more Korean artists and to connect them with fans in South Korea and all over the world.”

Spotify users have streamed K-Pop music for over 180 billion minutes, according to Spotify. Since their first K-Pop playlist in 2014, it has taken Spotify more than half a decade to cement their place in this rapidly growing music market. Apple Music has a four year head start in the South Korean territory.