Spotify Announces "Loud and Clear"

Spotify has announced the new web portal “Loud and Clear”, which was made to give more transparency to the users on royalty payouts and how Spotify streaming works.

Charlie Hellman, the vice president at Spotify, says the initiative’s purpose is to offer artists and songwriters more transparency about the streaming economy. “For all the time I’ve been at Spotify, artist payouts and royalties have been an everyday topic—but I think externally, we haven’t said as much as we ought to to contribute more to the conversation,” Hellman stated. “That’s really what we’re trying to do here: Share a bit more and acknowledge that artists really deserve more clarity around how this music streaming economy is working.”

Loud & Clear offers numerous artist resources, including a video named “Loud & Clear: How the Money Flows” and several graphs detailing how many artists are meeting various revenue thresholds on the streaming service.

Daniel Ek, the founder and CEO of Spotify said in a comment, “57k artists now represent 90% of monthly streams on Spotify—a number that has quadrupled in just six years. Our goal is to help musicians that aspire to be, or are professional to make a living.”

According to the data, 870 artists generated over $1 million in recording and publishing royalties in 2020; 1,820 generated over $500,000; 7,800 generated over $100,000; and 13,400 generated over $50,000.

You can view Spotify’s new initiative here: https://loudandclear.byspotify.com/