Sony Pushes More Into Africa with StarNews Mobile Partnership

Sony is aiming to promote artists from Africa by partnering with StarNews Mobile; specifically targeting the Ivory Coast. 

StarNews Mobile is a company that helps local and international artists create and share video content. The company started in 2017, and is currently acting as one of the top players in Africa’s mobile video market – similar to YouTube in the United States.

The beginning of this partnership between Sony and StarNews Mobile had begun back in 2019. Ariel Sheney was the first Ivory Coast artist to benefit from this partnership, and her involvement directly resulted in 3 more Ivorian artist channels to be created. 

“This partnership not only solves an interesting challenge for the label but more so for the artists,” stated Bathilde Hyvernat-Imbert, Marketing Director of Sony Music Ivory Coast. “Indeed, with this pandemic that affects the whole world, we had to reinvent our business to keep a permanent contact with the fans and compensate for the lack of entertainment with concerts and other shows canceled.”