New Feature: Spotify Discovery Mode

Spotify recently launched Discovery Mode - a marketing tool that helps your music get heard when audiences are most open to discovery. Artists and labels identify songs that are a priority for them, and Spotify's system will add that signal to the algorithms that determine personalized listening sessions.

For a discounted royalty (roughly 30% less), Spotify will provide opted-in releases with better algorithmic performances - driving more streams and new listeners to your music.

You can learn more about Discovery Mode here:

https://artists.spotify.com/en/discovery-mode

Too Lost has partnered with Spotify to provide our artist and label partners an intuitive method of adding selected releases into the program. This new feature can be found in the Dashboard, and is available for immediate use here: https://www.toolost.com/user-portal/spotify-discovery

This function is the first of its kind, and we are super excited to partner with Spotify to offer it.

Too Lost is always engaging with our digital partners on new opportunities. As you can imagine though, we have a number of serious concerns regarding any program that could lead to a decrease in the value of our users’ content via what may ultimately serve as a permanent reduction in royalty rates.

That said, we leave the decision of opting into Discovery Mode solely to the artist and label.  Please be aware this program can be a gamble and may have larger impacts on the industry if popularized. Please engage at your own risk - and make sure to monitor your songs within the program!

Feel free to share and express your thoughts, experiences and concerns with us regarding this program. We always enjoy hearing your feedback. You can reach us at any time via https://toolost.com/support