New Delivery Integration: Pinterest

Starting today, Too Lost users can now deliver their music to Pinterest. 

Although all music selected for delivery by users will be sent to Pinterest, the music partnerships team at Pinterest will be curating a limited collection of music for their initial offering - with plans to expand their library in the near future.

This partnership expands Pinterest’s existing royalty-free music library to include licensed popular tracks from Too Lost, which will enable the Pinterest community to access a global catalog of music.

Being able to add known and trending songs to Idea Pins will enable creators to engage more deeply and creatively with their audience, unlocking new ways for them to inspire through their content with music expression. In addition to the new catalog of music and artists, now available on iOS and Android,  Pinterest also rolled out a new music user experience to make it even easier for Pinners and creators to find and add their favorite tracks to Idea Pins. This new experience will give users the ability to search for their desired track by song title, artist, or keyword.

Pinterest is an image-sharing social media platform that has revolutionized the way people can interact with pictures, GIFs, and videos online. What started as an app with the goal of replacing paper catalogs, Pinterest has evolved into the social media conglomerate you see today. 

Shortly after its closed beta launch in 2010, Pinterest was able to attract 10,000 users. Today, the platform has expanded to over 430 million and continues to grow. Pinterest’s ability to captivate an audience so fast was remarkable. To go from 10,000 users in December of 2010 to being named as one of Time Magazine’s “50 Best Websites of 2011” is astonishing. In January of 2012 of comScore reported that Pinterest was the fastest growing website to ever break through the 10 million unique visitor mark. Later on that same year at the 2012 Webby Awards, Pinterest won Best Social Media App.

Since Pinterest was the first image-sharing platform, it had to face hurdles with no guidance from other platforms' previous missteps. Issues like the right to sell users’ content arose and Pinterest had to act in real time to solve problems. Pinterest also made user adjustments like no longer needing an invitation to join the site, having the ability to create business accounts, and integrating an aspect of e-commerce were also taking place. In 2019, Pinterest filed for an initial public offering of stock with the company’s total valuation being 12 billion dollars.