Instagram Growth For Artists in 2021

4 years ago
Independent Artist Tips

Today more than ever, it is difficult to keep up with the best advice for growth on social media. 


With ever changing algorithms and constant app updates, posting content can feel like a shot in the dark. 


Instagram has recently made some major changes to their mobile app. Posts are no longer displayed in chronological order and Instagram Reels (short form videos, similar to TikTok videos) are becoming a central part of the app. Considering changes like these is necessary when reshaping Instagram growth strategies for artists in 2021. 


The Instagram feed is now visibly different. Instead of the newest posts being at the top of your feed, posts from people who you interact with pop up first. Another change is that your feed contains suggested content and people to follow when you scroll to the end. 


In 2020, common advice for Instagram growth was to post consistently. With Instagram’s new algorithm, this strategy has been updated. Today it is necessary for artists to post with the motive of engagement. In order to work the algorithm, quality over quantity is essential.


There are plenty of strategies to make more engaging content. One way of doing this is by finding ways to engage with the audience in the posts you are making. This could range from asking a question in your caption or prompting your followers for an opinion on new lyrics in a story post. Creating content of this nature makes people more likely to swipe up, comment and share. These interactions are essential for Instagram to algorithmically push your account. Artists are undoubtedly extremely creative. Do not shy away from utilizing this creativity when forming new ways of making more engaging and inclusive content on your social media accounts. 


When used effectively, Instagram is a tool that can catalyst an artist’s career by targeting new fans and building genuine relationships with listeners. Although many artists feel as though their engagement decreased significantly because of Instagram’s update last year, reshaping strategies to involve more engagement motivated content will allow for growth in 2021.