Beyoncé and Peloton team up for content partnership
Peloton (NASDAQ: PTON) announced a new multi-year content partnership with GRAMMY award winning artist Beyonce.
Beyonce and Peloton will be working together to create various curated workout classes for their 3.6 million members.
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” Beyonce said.
As part of this new partnership, Peloton and Beyonce also announced students at Historically Black Colleges and Universities (HBCU) will be eligible to receive a free two-year Peloton membership. It is estimated that around 40,000 students will be able to utilize this promotion.
“Beyonce and Peloton worked closely to create a series of themed workout experiences… across multiple fitness categories, including indoor cycling, running, strength, bootcamp, yoga and meditation,” Peloton said.
Peloton has also stated that “Beyonce is the most requested artist by Peloton’s global community”
The exercise company did not disclose the financial terms of the deal.
You can read the full official press release here
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About Peloton
Peloton is the leading interactive fitness platform in the world with a loyal community of more than 3.6 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand's immersive content is accessible through the Peloton Bike, Peloton Bike+, Peloton Tread+, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, and Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.
About Parkwood Entertainment
Parkwood Entertainment is a film and production company, record label and management firm founded by entertainer and entrepreneur, Beyoncé in 2010. With offices in Los Angeles and New York City, the company houses departments in music, film, video, live-performance concert and production, management, business development, marketing, digital, creative, philanthropy, and publicity. Under its original name, Parkwood Pictures, the company released the film Cadillac Records (2008), in which Beyoncé starred and co-produced. The company has also released the films Obsessed (2009), with Beyoncé as star and executive producer, the winner of the Peabody Award for Entertainment, Lemonade (2017), the Emmy Award-winning Homecoming: A Film By Beyoncé (2019), which documents Beyoncé's history-making performances at the Coachella Valley Music & Arts Festival in 2018, and Black Is King (2020). Parkwood Entertainment produced The Mrs. Carter Show World Tour (2013-2014), The Formation World Tour (2016), and the aforementioned "Homecoming" performances at Coachella (2018), and co-produced the ON THE RUN Tour (2014) and ON THE RUN II Tour (20