A Quick Look Into Tencent's QQ Music

4 years ago
DSP Overviews

QQ Music is a free and premium music streaming service owned by Tencent. It is one of the major music services owned by Tencent, along with Kugou, Kuwo, WeSing and Ultimate Music.


Some quick facts on the streaming service giant include: 


  • QQ Music has about 800 million users 
  • QQ Music currently has a 15% share of the online Chinese music market
  • Outside of streaming, QQ Music hosts an annual awards show called the QQ Music Awards


QQ Music’s most affordable package costs around 8 CNY (roughly 1.17 USD), and allows users to listen to 100,000 songs and download 300 tracks each month. QQ Music’s premium package will run you 18 CNY (roughly 2.64 USD) a month, granting unlimited streaming access to the platform.


Thanks to Spotify and Tencent’s “stock-swap”, QQ Music provides additional data and insight on Chinese music listeners to Spotify.


Although laid out differently than Spotify’s platform, QQ Music offers most of the same features. You can explore top artists, new releases and filter by genre. The QQ Music homepage is also tailored to the user’s music preferences, similar to Spotify.


QQ Music is available internationally, but some titles are territory restricted. However, users can filter music by territory, discovering music that is popular in China, Korea, Europe, North America and the rest of the world.


Too Lost users can distribute their music to QQ Music, and other Tencent owned services. If you want to make your music available on QQ Music but have yet to sign up to Too Lost, you can do so here.